The Reflector’s parent company implements operational changes

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Lafromboise Communications, Inc., the parent company of The Reflector, The Chronicle in Centralia, Nisqually Valley News in Yelm and a sign printing shop has implemented company-wide changes. 

First, Lafromboise will be centralizing its customer service at its corporate office in Centralia. Friday, June 14, will be the last day The Reflector will have an in-house customer service representative. The doors of its building will remain open for meetings with the news team or advertising representatives. 

Mailed items should be addressed to 321 N Pearl St., Centralia, WA 98531. 

Lafromboise is also shutting down its printing division. Going forward, all of the company’s newspapers and print jobs will be printed by Sound Publishing in Everett. The Reflector’s June 5 issue was the first round of papers printed by Sound. 



Because Lafromboise no longer prints its own papers, The Reflector will no longer be selling end rolls. 

Lafromboise leadership expects these changes to result in significant cost savings for the company.